Cavs forward LeBron James unveiled his new shoe - Nike's new "LeBron Six - Chalk Edition," on Christmas night at The Q.
Fans also got to throw up "chalk" before the game when James stepped to the scorer's table.
It was a cloud of dust in the arena.
"That was unbelievable," James said. "Cleveland fans: 'I’ll never forget that, ever.' It wouldn’t have been good to get an ‘L,’ do all that confetti and throw up chalk and lose. It would have ruined my Christmas."